Tech savy business owners face an important decision: should they use website building platforms to create their websites themselves or should they hire a professional web designer? While it might be tempting to reach the for do-it-yourself website builders, it is important for business owners to weigh the pros and cons carefully. This article explores a few key arguments to consider before making this decision.
The illusion of simplicity
Website building platforms like Wix, Squarespace, and Weebly promise an easy and do-it-yourself solution. They offer drag-and-drop features and ready-made templates that make website creation seem as simple as assembling a Lego set. However, these platforms often fall short in delivering the unique, tailored experience a professional designer provides.
The time investment
Building a website on your own might seem cost-effective initially, but it requires a significant investment of time. Imagine trying to build a house with little prior experience – you might eventually get the job done but it will take much longer and might not meet professional standards. Business owners must consider whether their time is better spent focusing on their core operations rather than wrestling with website design nuances.
The cookie-cutter effect
Website building platforms offer a plethora of templates but these can lead to a cookie-cutter effect where many websites look remarkably similar. A professional web designer, much like a bespoke tailor, crafts a website that fits your business and its entire visual indentity (logo, main colors, favicon etc.). A pro will ensure that it stands out visually and functionally.
SEO and performance concerns
Search Engine Optimization (SEO) is critical for online visibility. While website building platforms include basic SEO tools, they often lack the depth and customization options a professional can offer. Think of SEO as the engine of a car; a professional web designer can fine-tune this engine to ensure your website performs at its best, driving more traffic and potential customers your way.
Long-term flexibility and scalability
As your business grows, your website might need to upgrade as well. Website building platforms can be restrictive in terms of customization and scalability. It’s like trying to expand a prefabricated house – you’re limited by the original design’s constraints. In contrast, a professionally designed website is built with growth in mind, allowing for more flexibility and scalability down the road.
Security and maintenance
Maintaining website security and functionality is akin to regularly servicing a car to prevent breakdowns. Website building platforms offer basic security features, but they may not provide the robust protection needed these days. A professional web designer can implement advanced security measures and offer ongoing maintenance to keep your site running smoothly and securely.
The cost factor
While website building platforms seem cheaper upfront, the long-term costs of potential missed opportunities, limited functionality and the need for eventual professional intervention can add up. Investing in a professional web designer from the start can be more cost-effective, ensuring that your website consistently supports your business goals.
DIY solution with significant limitations
While website building platforms offer a tempting DIY solution, they come with significant limitations. A professional web designer provides personalized service, expert SEO, robust security and the ability to scale as your business grows. Before opting for the apparent simplicity of a website building platform, consider the long-term benefits of hiring a professional. A professinoal can create a unique, high-performing website tailored to your business needs.
